Steve Jobs

On average, loyal customers are worth up to 10 times as much as their first purchase. - White House Office of Consumer Affairs
5-20% Probability of selling to a new prospect, 60-70% Probability of selling to an existing customer - Marketing Metrics
It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. - White House Office of Consumer Affairs
3 in 5 (59%) would try a new brand or company for a better service experience.- American Express Survey
7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service.- American Express Survey
70% of buying experiences are based on how the customer feels they are being treated. - McKinsey